Google is making an effort to inform all webmaster that Google is no longer crawling your website using a desktop Googlebot. The message below is an example of a message in the search console. If you don’t have search console set up I highly recommend that you read more about it.
To owner of Blank Website:
This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.
Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.
You might be wondering what this all means and how can I use this information to better my organic ranking. To start the day’s of desktop ranking are gone. Stop focusing your marketing efforts toward desktop visitors and gear your website to be a Mobile friendly as possible. Below is a quick check list that will help you figure out what technical error you might have on your website.
- Test your mobile speed and fix all critical error to speed up your website. Some of the major issues you might have will be image optimization, blocking rendering Java Script, CSS file and HTML that need to be minify. Once you receive your report Google is good about provide you links on how to fix the issues.
- Test your mobile user experience: This a great tool to see how your website look on a mobile device. It will provide errors to fix for example content is too small, the button is too close or too small, there is to much scroll right to left and more. Take these issue seriously and fix them as soon as possible.
- Use Search Console Mobile Fetch and Render to see what type of Java Scripts, CSS, and Images that are being blocked by Google. It best practice to make sure Google can crawl all your content on your website. I highly recommend not to use Ajax as it tend to hide the content and it is hard to fix.
- Google Analytics Mobile experience under behaviors is a good way to see how visitor engage with your mobile website, bounce rates, time on site, load speed and exit pages. All these issues can cause your ranking to decrease if your are seeing negative results.
- Add AMP pages to your blog post and articles on your website. If your website is a blog site or news based then amp pages are vital as they load faster on a mobile device. All major website platforms like WordPress have plugins that might work with your theme. Read more about AMP page here.
- Track Mobile Ranking by using a mobile tracking software. This software provide accurate result where you rank and show what type of content you need to rank for a search query. Example rich snippets, local three packs, knowledge graphs and interesting finds and organic listing. You can also pin point location which is important for local search and if you have multiple locations.
Follow these step and put in the hard work to fixing your mobile experience and start seeing you ranking increase. One quick tip if you rank well in mobile search queries your desktop will too. If you need help implementing this contract me and I can audit your website and help start ranking higher.