JULY 2021 Google Update “Recovery Plan”


Google’s July 2021 Core update has begun rolling out as of the 1st July 2021.

You’ve probably seen ripples of Google’s June 2021 Core Update. These include algorithm trackers sharing graphs showing fluctuation or backlash against site owners who make drastic changes to the SERPs. Things could change again, as the July update is just part 2 of this.

Search Engine Roundtable and Search Engine Land have more information about June. Here, July’s update was covered.

You are not the only one feeling lost or uncertain when you confront your boss with the question of what the impact of the update was or will be on your company.

We learned painful lessons from Pandas, Penguins and now know that Google rewards good SEO behavior. Google is looking for websites that are easily accessible, well-organized, and have authoritative and relevant content. It can be demotivating and disorienting to get results that reject your efforts to follow their guidelines.

It is important to keep in mind that a core update does not constitute an attack on your website or your individual actions.

The July 2021 Update, a ” broad update“, is a timeless update that does not target any particular region, language or website category. You are not the only one! These updates are designed to improve Google’s ability to assess content and determine which pages provide the most relevant answers for searchers’ queries. Some websites might see a drop in traffic due to these changes.

Let’s take a look at these common gut reactions. These reactions are not going away, even in a global pandemic. Here’s how to keep calm and collected when faced with all the invasive questions.

Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here: https://webmasters.googleblog.com/2019/08/core-updates.html…

“WHAT did I do WRONG?”

One word: Nothing. This is something we cannot stress enough.

Google simply finds better results for your search query and this is the reason why you have a decline in organic rankings.

Google has a long history of rolling out core updates to improve factors such as understanding search intent, web pages about, and relevance to search queries. Google will determine that searchers are looking for ideas and information about a topic. This is going to impact sites that offer only transactional pages that provide little information.


Do not act too quickly. The algorithm trackers might show significant fluctuations in the first days following the update. This indicates that many websites are experiencing dramatic increases or decreases in their rankings, which can often lead to panic attacks by marketing departments. It’s better to wait for the update’s rollout across Google’s data centers and to settle before panicking. It usually takes between 10-14 business days. Commonly, after an update is released, there is a period when things are calm. This is interrupted by Google engineers making adjustments or reversals. It is important not to jump to conclusions or make drastic changes. Anything can change. You should wait until the entire update has been completed before you make any major changes to your website. This is unless there are violations of Google guidelines that you need to correct. Keep an eye on your rankings and traffic until June 2021 to ensure that you are not in violation of Google guidelines.

Google SearchLiaison@searchliaison·Some of our planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update. Most sites won’t notice either of these updates, as is typical with any core updates….


Keep an eye on what’s happening and look out for websites that are ranking high in search engines. Try to figure out why these sites are so successful. Compare the patterns you see with sites that have experienced drops to find out what they are. It might not always be the obvious cause.


Covid-19 has made it possible for people to search in a more intuitive way. Google now faces the unique challenge of catching up in real-time and determining what people are looking for when they search. Search rankings changes are usually a sign of content relevancy. Many contents are gaining relevancy, meaning that if it has increased in relevance since its last update, it will move higher up the search rankings.

Many categories of volatility were evident in the last update. These include travel, tourism and real estate.


Google may make adjustments to specific tactics from time to time, such as to improve page speed, mobile-friendliness, fight webspam, or reduce low-quality content. It’s designed for the general update of the June 2021 and July 2020 updates to ensure that the search engine continues to deliver on its mission to provide searchers with relevant and authoritative content.


Google is constantly improving the quality of search results. They release at least one change per day. These changes are usually not noticeable. While the December 2020 core update was the last, the previous ones were in May 2020. January 2020. September 2019.


Google does not give details about its routine updates. Instead, it advises content creators to concentrate on quality content. It is a good idea to take a step back, look at your entire website from broader angles and consider what you can do for the site. It is best to look at the changes from the perspective of how the site addresses search intent. These are some key actions you can take to help.

  • To see further the impact of the core update, analyze Google Search console and site visitors in analytics over the next weeks.
  • Increase the quality and authority of your content. Google has always maintained that you cannot do anything about algorithm updates and changes to rankings. It is best to improve the quality of your content.
  • Assess whether your content is authoritative, useful to users, and formatted in such a way as to assist search engines and users
  • Fix any SEO errors and avoid them.
  • Include original research, analysis, reporting and/or reporting along with a detailed description of the topic.
  • Try to make your content the best resource available for the user’s query.

These answers will help you to stop panicking about internal questions that have been triggered by the update. Focus on quality content and patience during this time. You’ll soon be at the top of the rankings and ready to answer any questions that your boss may throw at you. Or you can contact me and I can help with the website assessment.