With the global pandemic sending more and more people online, you might be feeling pressure to increase your website traffic and visibility on search engine results. It might be time to consider hiring an organic SEO consultant to help you navigate this industry. The online world of business is only getting more competitive, and search engine optimization (SEO) is no longer just an option – it is the key component to any successful marketing strategy. If you want to increase your stable traffic, you’ll need to rank higher on search engines. An SEO expert might be a way to help you get long term results to help you increase your profit. That’s why we’ve prepared a list of how to find the top SEO consultants to hire in 2021.
Pay Per Click advertisements can help for sure, but they only last as long as the money does. When you invest in organic SEO, you can benefit from long-term and self-sustaining success. However, SEO takes effort and time that not every business owner or marketer wants or is able to take on. We’ve compiled a list of some of the best organic SEO consultants you should consider hiring in 2021, and how to distinguish what helps them stand out from the crowd.
Before we dive into our 3 top SEO consultants to hire in 2021, let’s discuss what an SEO consultant actually does and some benefits that come with hiring them.
Let’s clear up some things about SEO. As simply as possible, SEO basically refers to all of the strategies that accompany growing unpaid website traffic (organic traffic). This is the primary focus for all SEO best-practices. With that definition in mind, an SEO consultant is someone who helps create and follow through with these strategies on acquiring traffic through search rankings.
Some of their responsibilities include:
An SEO consultant looks for keywords and searches queries that have great ranking potential that is also relevant to your industry. They work hard to understand the search intent of your target audience so that they can help oversee the content creation process of your marketers and team and make sure everything you put out is working on your behalf.
Another primary responsibility that any SEO consultant will perform is website audits. These audits are meant to help find issues on your website that could be interfering with user experience and might be affecting search rankings. They might also audit your content to see if they can find more opportunities to update your assets and create new ones.
SEO consultants will also find good opportunities to acquire links from other websites to link on your site and vice versa, a process known as link building.
After they conduct an in-depth audit to see what fixes they can make on your site, including broken links, slow loading times, and more.
At the end of the day, your consultant will be the leading force driving your SEO campaign. Depending on what you need, they might need to coordinate with your in-house marketing team to help provide suggestions to maximize your current efforts.
Now we can discuss some of the benefits that come with finding the top SEO consultant to hire in 2021. First, you’re gaining an experienced person who can help you employ white hat SEO tactics that will work for you and not against you. This kind of consistent effort can help you increase your chances of appearing at the top of Google search engine results for various keywords.
When you rank at the top of these pages, you attract potential customers with substantial traffic growth and become an authority in your industry – a go-to resource that people will continually come back to.
A huge benefit we should mention when you hire an SEO expert is the load it takes off of your shoulder. You have enough to worry about when it comes to running your business, so let someone who really knows what they are doing manage this major component of your digital marketing strategy. The bottom line – investing in a decent SEO company or a freelancer/consultant might just be the key to unlocking the successful growth of your business.
Now that you know a little bit about what an SEO consultant does and how they can benefit you, it’s time to decide whether or not you think hiring one is worth it to your business. It doesn’t matter whether you’re a large enterprise or a small run business, SEO is the only real way to ensure stable traffic growth in an internet-focused world.
We think that you should seek out some professionals and discuss what they think might be the best solution for your business. Each consultant and team will have their own specialty, so make sure you’re asking specific questions and laying out your goals and expectations. Remember that SEO is not a sprint, it is a slow-building marathon that requires patience and understanding, and occasionally requires tweaking and reorganizing. But it is vital for long-term business growth.
Here are some of the top SEO consultants to hire in 2021 that you can reach out to yourself.
Aaron Rains has been a one-man SEO operation that has been helping a variety of clients rank higher on search engines for over five years. He has the skills and experience to help you implement strategies to increase site ranking, perform keyword research and analytics, and help you fix bad links on your site. He has knowledge of Google’s algorithms and can help make sure you’re maximizing all of your marketing efforts online. Aaron also has knowledge about schem.org markups and will help make sure each page of your website has the proper page layout, keywords, image tagging, descriptions, and HTML markups too. He even has a working knowledge of CSS, HTML, JavaScript, and PHP.
Don’t waste your time with quick fixes when it comes to SEO. Instead, let Aaron help you with your project needs and help you set realistic goals for your business.
Michael Cottam specializes in technical organic search engine optimization services. This includes Panda optimization, penalty recovery, site audits, and more. He has the skills to help you not only with SEO but with business management as well. He has startup experience and extensive programming experience to help you grow your business to where you want it to be.
He helps his clients with a large variety of services, including site architecture, internal linking strategy, keyword research and competitive analysis, topical analysis, SEO best practices & site audits, on-page tuning for maximum benefits from Panda. Google penalty recovery, including backlink analysis for both algorithmic and manual penalties and more. He also does local search optimization, white-hat link-building strategies, optimization of your social media strategy and processes for SEO, and pagination and duplicate content issues. Contact him today to discuss your goals, how you want to proceed, and for general advice on how to make your online presence the best, it can be.
John Doherty is well known as the founder of Credo and is also a freelance growth marketing and SEO consultant with a decade of digital marketing experience. He has lots of experience in a variety of areas when it comes to helping companies succeed and stay on the right track. It’s his passion to grow companies large and small through great online marketing but also coaching businesses during times of transition so that they set themselves up through future success.
John has worked with international companies who were looking to fill millions of hotel rooms around the world across multiple brands. He’s also worked with specialist marketplaces and eCommerce websites and helped them optimize their taxonomies and on-page SEO to drive better rankings. John has also collaborated with seed-stage tech startups in NYC, one of which he helped increase organic traffic by 500%. These are just a few examples of what he is capable of and he is capable of executing SEO best practices for your business as well.