Has your search traffic dropped? 

Thanks for Inquiring about a Website Assessment. There is no obligation until we verbally agree when to start. Please schedule a time on my calendar. 

I specialize in improving website quality in ways that Google will reward.
My review combine technical issues, competitor analysis, link analysis, and a thorough assessment through the eyes of
Google’s Quality Raters’ Guidelines.

What is included in our reports

  •  Analytics Analysis
  •  Homepage assessment
  •  Site crawl and technical overview
  •  Page Speed Analysis
  •  Thin content review
  •  Quality Raters' Guidelines Review
  •  Very thorough E-A-T assessment (with competitor comparisons)
  •  Site Value as compared to competitors
  • You will receive a thorough report along with a large number of suggestions for improvement.

About Aaron Rains

Aaron Rains is known as a leader in the field of SEO. I speak on the subject of Google’s Quality Raters’ Guidelines, E-A-T, Panda, Penguin and unnatural links at conferences like SMX, Pubcon and Brighton SEO.

My Methodology

Over the last few years, I have worked hard to develop a methodology to determine what factors make a difference when trying to improve upon E-A-T and overall site quality. This is based on hundreds of hours studying and taking notes on Google’s Quality Raters’ Guidelines, Google Help Hangouts, Google Patents, private conversations with prominent members of Google’s Webspam team, and of course, based on what I have seen actually work for past clients.

My goal is to find as many ways as possible to improve the quality of your site. Although we cannot promise you will see better search traffic, most of our clients who implement our advice see nice improvements. Below are some real life examples.

Case Studies

The following are all examples of businesses who have implemented our advice and have seen nice gains.

Core Quality Algorithm Update Recovery

This website is a large medical information site. They were hit strongly by an algorithm update in April of 2018. Our report recommended specific instructions for improving E-A-T (Expertise, Authoritativeness and Trust) as well as improving the overall user experience.

They very quickly saw close to a full recovery.

eCommerce store with nice improvements

This site came to me in the fall of 2018 and we did our standard site quality report for them. Although they hadn’t specifically been hit by an algo update, they wanted to improve their overall site quality.

My recommendations included ways to improve their pages so that they had better value than their competitors, some technical fixes, trimming of thin content, and we also recommended some link cleanup.

Another eCommerce win

This business is relatively new, but seeing great gains. I reviewed their site and made recommendations on improving thin content, greatly improving user experience and also reducing content that Google’s Quality Raters’ Guidelines describe as potentially “low quality content”.

They have been continuing to see great growth since we did our review in late 2018.



Is this just an automated site audit?

My reports are almost completely written by our team. While we do have some sections that we will copy and paste from a template that we have written, the vast majority of the information is crafted specifically for your site. We do use some automated site crawlers such as SEMRush, Moz, Ahrefs, and Screaming Frog for most reviews. But, this is only a small portion of these reports. 

Do you guarantee success?

I can’t guarantee success for every site we work on. But, most of our customers do see good results after implementing our advice.

In some cases though, we have found that the site was only ranking previously because they had found ways to trick Google such as using a link network or other things that go against Google’s guidelines.

But, if you are a legitimate business, or a website that truly is valuable to people, then we really should be able to help you.

How long will it take to complete the review?

It generally takes me about one week to complete our review.

How much followup is included?

Iam happy to answer any questions in regards to clarification or implementation of advice given in our report.