What Is Search Engine Optimization

A: Search engine optimization is increasing traffic to a website organically. Ranking for search terms on Google first page or query increases site’s visibility.  Multiple factors go into optimizing a website speed, mobile friendly, content, rich snippets and quality of code.

Q: What is SEO site architecture?

A: Google ranks your site based on Panda algorithms which score your site base content, site layout and other factors.

Q: What is internal linking strategy?

A: Linking each page within your site to keyword content is part of building link juice through your website.

Q: How do I build a keyword research strategy?

A: Keyword word strategies should be base off keyword volume that people search monthly on search engines like Google. The more traffic a word is searched the hard it is to rank but, incorporate long tail keywords can help build traffic to your site and building site authority from Google’s algorithms.

Q: SEO best practices & site audits

Each year it is vital that you do a site audit to make sure your site speed is high, images are optimized for the web, basic SEO Titles, H1 and Description are on every page. Checking for broken links, pages not 301 properly or deleted from your site are all factors that can hurt your organic rankings.

Q How do I recover from Google penguin penalty?

A: Recovery including link analysis and reconsideration requests for both Penguin and manual penalties

Q: Local search optimization?

A: Optimization for local search is base off Google my business, local directories and customer reviews.

Q: What is white-hat link-building strategies?

A: Building links are still the numero uno when it comes to organic rankings. Reaching out to guest bloggers, customers and public organization as a possible linking partner can dramatically change traffic to your site.

Q: Duplicate content issues?

A:  Duplicate content can be images, copy, e-commerce generated pages that can cause problems. Understanding use robot.txt, sitemap,  markups, and no-index no follows can solve these issues.
Q: How do I use rel=canonical configuration?

A: Rel=conocical tags help Google understand which page to index in Google Search. This can help with duplicate pages and content problems.

Q: SEO page speed analysis and recommendations?

A: Site speed can be tested here. I can’t emphasize how important speed is on desktop and mobile. If your site is slow, your ranks will also.

Q: How uses semantic markup via schema.org?

A: Schema markup is not new to SEO results but understands how to implement them on your site requires a bit of practice and coding.