As an independent search engine optimization expert, specializing in SEO consulting and SEO strategy, part of my job description is to help businesses rank higher on search engines for over 15 years. That experience has taught me that every single SEO campaign is unique, just as every client I take on is unique. If you are ready to grow and increase your rankings (and ROI) with organic traffic), schedule a consultation with me today. Let's discuss your goals and an SEO strategy or two to help you reach them.
Most search engine optimization consultation projects can range from three to six months to a year. though they can be shorter or significantly longer depending on the size of the company and the campaign goals.
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How can I help you?
I have more than 15 years of experience in Google organic search engine optimization and SEO consulting, organic traffic recovery, website audits, and building E-E-A-T signals. Below are a few highlighted skills I can help you with as an SEO specialist. Add me on LinkedIn or tweet me!LinkedIn or tweet me!
Skills And Experience
Part of my job as an SEO consultant is to set up clients with every local directory and other Google trusted stores to add local credibility and make sure that you rank highest when people in your area make specific searches. Part of my job as an SEO specialist includes product and customer reviews. At this time, I will highly recommend Moz.com, one of the consulting services I use with nearly every client. Learn More
With my on-page SEO strategies, I will help you identify critical issues hindering your organic traffic and ranking. I analyze your page layout, assess any technical issues and web speed, and then provide a schema JSON implementation plan as well as review your core web vitals. My SEO strategy work also focuses on improving your on-page E-E-A-T signals.
My SEO consulting services and part of my job description is to include, keywords services, where I use research strategies to help identify keyword opportunities that will help boost search engine optimization. I start by looking at your competitors and long tail keywords, focused of getting you the fastest return on your investment.
Experience, Expertise, authoritativeness, and trustworthiness have become ranking factors that most website owners must have. As your SEO consultant, part of my consulting services is to show you how to improve E-E-A-T signals by reviewing the content, analyzing keyword research, authorship, and technical aspects of your website. Learn More
Google has stated that the YMYL criteria are stricter than those for other types of websites because it is Google's responsibility to make sure that the information provided on websites offering financial advice, medical advice, legal advice, news, information about public figures, and websites geared toward shopping or transactional activities is accurate, trustworthy, and reliable. Learn More
For backlink services, an SEO consultant or SEO specialist should only follow Google's best practices when it comes to SEO strategy. I help identify partners you can collaborate with and follow white-hat link building. The objective is to build a clean profile to increase your domain authority.
An SEO website audit takes me seven business days to perform. During this process, I provide a handwritten strategy document. It covers competitor analysis, backlink profiles, keyword research on-page content, technical issues, and more. Learn More
Meet with me weekly to learn all about search engine optimization. During our Zoom call, we focus on topics that meet your needs. I coach people new to SEO, marketing departments, or SEO experts who want an expert and different opinion.
"I first started working with Aaron a number of years ago on a mutual client's website. We really turned that business around, and today they're ranking on page 1 for all of their target terms, with a much-improved look and user experience as well. Aaron did the vast majority of the work on this project--I just offered a little specific guidance here and there. Since then, I've worked with Aaron on a number of other projects as well, and been very impressed with his knowledge of SEO. In fact, when I get requests from potential clients whom I cannot take due to a conflict with an existing client, I send them to Aaron."
"I own PrintingCenterUSA and Aaron has helped us grown our online rankings over 8 years. He has guided us through link penalties, multiple site redesigns, and condensed our website. He is always informing us about Google algorithm updates helping us stay one step ahead of our competition. We rank 1 for Calendar Printing, Booklet Printing, and Catalog Printing.”
"I hired Aaron Rains to improve the ranking of my website after going through at least a dozen different SEO providers over 5+ years. My site had consistently ranked very poorly for years. In less than a year after Aaron took over the SEO, my website’s rankings significantly improved, with it ranking on the first page for many relevant keywords. I also saw a significant increase in traffic to the website, and for the first time in years my website actually started to generate business. I highly recommend Aarons Rains. "
"Aaron has been great to work with, as he is always coming to the table with new ideas. He has been assisting with our SEO for the last few years. Our company has seen consistent increases in Google key terms. This is huge for us being a company that solely sells online. I would recommend Aaron's services to others. ”
Reporting if the job is successful, and understanding
How often do you report on the job you're doing, and how do I know if it's successful?
SEO reporting is not as complicated as you might think. You want to make sure you start with a baseline. How much traffic are you currently getting, how many keywords are currently ranking on the website, and overall keyword rankings? In my past experience, set a 3-month Goal based on these metrics. SEO will change from week to week so monthly reporting is vital but be open to allocating resources to the opportunity that may appear each month that will bring cash to the bottom line.
Link building approach
What Is Your Link Building Strategy?
Link building and keyword research can make or break your SEO strategies. Google still puts a lot of importance on backlinks but they continue to enforce their guidelines. There are a lot of link schemes and blog networks you want to stay away from. When it comes to link building, the days of getting dozen of links each month are gone. Part of my job description is to focus on the quality of links and creating real partnerships with the local community and experts in your online industry. Follow Google's rules and make sure to use the No-Follow attribute for paid or advertising links.
How long does it take to see positive SEO results?
Start with a 3-month search engine optimization strategy that focuses on best practices. Normally, in my experience, the first month is fixing technical issues and planning. Once you execute new content and start backlink it takes a month or even longer to see new keywords and increase of rankings. Meet weekly and review positive and negative changes. Be aware that Google updates the algorithm weekly so you will see fluctuation. 3 months is a good amount of time to analyze your progress.
Working with competitors
Are you working with any other website in my industry?
Most SEO experts will tell you if they are working with competitors in your space, "This is up to your discretion, whether to work with them." To be honest, you want to work with an SEO consultant who has worked in your space and understands the type of content and strategies to rank in your queries.
Who you will talk with on a regular basis
Who will I be talking with on a regular basis?
Part of my job description is directly communicating with the people who hired me. I personally prefer a weekly meeting, project manager board "Trello," skype or Slack channel to help communicate. When communication breaks down, my consulting service work does not get done. Search engine optimization can be active as it can change daily, so being able to communicate what is happening with ranking or taking advantage of what is happening in the world can impact SEO.
What are my cost expectations?
SEO is ongoing and you should not invest in a consulting service if you can't afford it. Don't hire if you need a fast fix. An SEO audit won’t save your website. Investing in numerous SEO services that focuses on best practices is a great plan to increase free traffic for the future of your online business.