The rules of SEO have changed. Google’s AI Overviews are here, and businesses that don’t adapt will be left behind. If your rankings are dropping or your traffic is flat, it’s not your fault—it’s because the game has changed.
I’m Aaron Rains, an independent SEO consultant with over 15 years of experience. I help businesses like yours navigate the shift from traditional SEO to the new world of Generative Engine Optimization (GEO), turning AI from a threat into your biggest growth opportunity.
Let’s discuss your business goals!
Traditional SEO focused on ranking in a list of ten blue links. The new SEO is about becoming a trusted, cited source for AI engines like Google, ChatGPT, and Perplexity. My job is to make you that source. I act as an extension of your marketing team, providing the strategy and execution you need to dominate the new era of search.
Stop losing traffic to AI. I’ll build a comprehensive strategy to get your brand cited in Google AI Overviews, ChatGPT, and Perplexity—turning these platforms into a new traffic source.
I uncover the high-intent keywords and questions your audience is asking, then build a strategic content plan that drives qualified traffic and positions you as a trusted thought leader in your industry.
Trust is the new currency in SEO. I’ll audit and enhance your website’s trust signals—from author bios and structured data to your digital PR footprint—making you the obvious choice for both Google and your customers.
Learn moreA strong technical foundation is non-negotiable. I’ll perform a deep-dive audit to fix the critical issues (site speed, crawlability, schema) that are holding you back from top rankings.
Get Start Website Audit
Step 1: Audit & Diagnose — We start with a comprehensive technical and AI visibility audit to identify exactly what’s holding you back.
Step 2: Build Your AI-First Strategy — I create a custom SEO + GEO roadmap that targets your audience, competitors, and the AI platforms your customers use.
Step 3: Execute, Track & Grow — We implement the strategy together, with monthly reporting and weekly communication so you always know what’s working.
I’ve compiled a 102-page guide called “The SEO Brain Book.” Dive in to uncover the secrets of how search engine optimization works. From kickstarting your journey and nailing keyword research to creating killer content, understanding backlinks, acing blogs, and rocking page content templates – it’s all in there. Plus, I discuss how to use popular SEO tools, report results like a pro, make your website user-friendly, speed things up, and master E-E-A-T. Ready to level up your SEO game?
Unlock the secrets to elevate your website’s E-E-A-T with our step-by-step checklist! This handy tool guides you through the eyes of Google’s Quality Raters, giving you a direct line to how your site measures up. Expect a series of questions, matched with screenshots from the guidelines, and our insights on how your site stacks against the standards.
