If you need help with search engine optimization, you’ve found your guy Aaron Rains. SEO is something that every business and website should be thinking about. SEO is basically a set of rules and guidelines that can be followed for website and blog owners to optimize their websites for search engines that ultimately helps them rank higher on search engines.
SEO also helps increase website quality by making them faster, easier to navigate, and more user friendly. Search engine optimization is more important than ever because of the vast amount of competing websites and blogs online. Set your business up for success with someone on your team who knows the principles of SEO and understands the potential it creates for every business.
As an independent SEO expert, I’ve been helping businesses rank higher on search engines for over ten years. It’s no secret that ranking on the first page of Google will bring increased revenue to your company.
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How can I help you?
Follow Google's Guide Lines Improving Website EAT
When it comes to SEO, don’t waste your time looking for a quick fix. SEO is an ongoing process and Google, the leading search engine, ranks websites that follow best practices and follow their specific guidelines. If you don’t know where your business stands when it comes to search engine optimization or how to follow best practices with digital marketing, contact ME today and let’s set up a free initial consultation. We can discuss your project needs, set up goals for your business, and develop some content marketing strategies that are appropriate for your company.
Service & Solutions Including:
Local SEO Search Strategy
Set up clients with every local directory and other Google trusted stores to add local credibility and make sure that you rank highest when people in your area make specific searches. This includes product and customer reviews. At this time, I will highly recommend Moz.com, a tool I use with nearly every client.
Together we will also sit down and analyze each page and make the necessary changes to help increase your rankings. From site layout to content placement, I will make recommendations on all main landing pages. I will make sure all titles, meta descriptions, internal links, and any other page issues are addressed at this time.
Keyword research is important because not only does it give us an idea of what we want to rank for, but it also gives us an idea of what your competition is trying to rank for as well. I keep your competition and clients in mind when researching and come up with keywords that fit your website based on keyword volume.
E-A-T Website Strategy
Expertise, Authoritativeness, and Trustworthiness. These standards are used by Google's quality raters to assess a website or web page's quality and decide if it deserves to be listed highly in search results. A website is more likely to rank higher in search results if it meets or exceeds the E-A-T criteria, while a website that doesn't may be downgraded or eliminated.
"YMYL" Your Money Your Life
Google has stated that the YMYL criteria are stricter than those for other types of websites because it is Google's responsibility to make sure that the information provided on websites offering financial advice, medical advice, legal advice, news, information about public figures, and websites geared toward shopping or transactional activities is accurate, trustworthy, and reliable.
Though white-hat link building can take a month to years to master, the process of building a strong link profile with relevant bloggers, customers, and even similar businesses is super important. High-quality links and outside sources will help you reach your goals.
A site audit is so necessary to give us an accurate assessment of what needs correcting on your site. This usually becomes a checklist of things to fix, as a site audit looks at website configuration, overall navigation, existing backlinks, broken links, and more. This is a good place to start to analyze any technical issues.
Online coaching is a cost-effective way to learn about SEO from me. It saves you time and money executing your SEO strategy. Weekly meetings with me is done via share screen zoom, as we go through the basic to technical issues, content, backlink profile and competitor or website building.
I started Rains SEO 8 years ago as a one-man operation helping companies like yours rank higher. Over the years I have hired top talent to execute my client's SEO strategies. Below is a few highlighted skills I rock at when I’m not working on trying to outrank Google. I like to spend my time with my wife and daughter doing outdoor activities. LinkedIn or tweet me!
Skills And Experience
"I first started working with Aaron a number of years ago on a mutual client's website. We really turned that business around, and today they're ranking on page 1 for all of their target terms, with a much-improved look and user experience as well. Aaron did the vast majority of the work on this project--I just offered a little specific guidance here and there. Since then, I've worked with Aaron on a number of other projects as well, and been very impressed with his knowledge of SEO. In fact, when I get requests from potential clients whom I cannot take due to a conflict with an existing client, I send them to Aaron."
"I own PrintingCenterUSA and Aaron has helped us grown our online rankings over 8 years. He has guided us through link penalties, multiple site redesigns, and condensed our website. He is always informing us about Google algorithm updates helping us stay one step ahead of our competition. We rank 1 for Calendar Printing, Booklet Printing, and Catalog Printing.”
"I hired Aaron Rains to improve the ranking of my website after going through at least a dozen different SEO providers over 5+ years. My site had consistently ranked very poorly for years. In less than a year after Aaron took over the SEO, my website’s rankings significantly improved, with it ranking on the first page for many relevant keywords. I also saw a significant increase in traffic to the website, and for the first time in years my website actually started to generate business. I highly recommend Aarons Rains. "
"Aaron has been great to work with, as he is always coming to the table with new ideas. He has been assisting with our SEO for the last few years. Our company has seen consistent increases in Google key terms. This is huge for us being a company that solely sells online. I would recommend Aaron's services to others. ”
Tactics And Strategies They See Working
What are a few of the tactics and strategies you've seen working well lately for a site such as mine?
Why do you ask it: You want to ask this question because you want to make sure you hire a consultant who has expertise in your industry. Not to mention working on a website that has thousands of pages. There are many ways to execute strategies that will increase rankings but make sure they practice Google guidelines and take in consideration how Google's use BERT to adjust rankings
Reporting if the job is successful, and understanding
How often do you report on the job you're doing, and how do I know if it's successful?
SEO reporting is not as complicated. You want to make sure you start with a baseline. How much traffic are you currently getting, how many keywords are currently ranking on the website, and overall keyword rankings? In my past experience, set a 3-month Goal based on these metrics. SEO will change from week to week so monthly reporting is vital but be open to allocating resources to the opportunity that may appear each month that will bring cash to the bottom line.
Link building approach
What Is Your Link Building Strategy?
Why do you ask it: Link building can make or break your SEO strategies. Google still puts a lot of importance on backlinks but they continue to enforce their guidelines. There are a lot of link schemes and blog networks you want to stay away from. The days of getting dozen of links each month are gone. Work on the quality of links and focus on creating real partnerships with the local community and experts in your online industry. Follow Google's rules and make sure to use the No-Follow attribute for paid or advertising links.
How long does it take to see positive SEO results?
Start with a 3 month SEO strategy. Normally in my experience, the first month is fixing technical issues and planning. Once you execute new content and start backlink it takes a month or even longer to see new keywords and increase of rankings. Meet weekly and review positive and negative changes. Be aware that Google updates the algorithm weekly so you will see fluctuation. 3 months is a good amount of time to analyze your progress.
Working with competitors
Are you working with any other website in my industry?
Most SEO will tell you if they are working with competitors in your space, "This is up to your discretion, whether to work with them." To be honest, you want to work with an SEO consultant who has worked in your space and understands the type of content and strategies to rank in your queries.
Who you will talk with on a regular basis
Who will I be talking with on a regular basis?
You want to make sure you have direct contact with your hirer. I personally prefer a weekly meeting, project manager board "Trello", skype or slack channel to help communicate. When communication breaks down, work does not get done. SEO can be active as it can change daily, so be able to communicate what is happening with ranking or taking advantage of what is happening in the world can impact SEO.
What are my cost expectations?
SEO is ongoing and you should not invest in a consultant if you can't afford it. Don't hirer if you need a fast fix, unless you need an SEO audit but more than often it won't save your website. Investing SEO services as a plan to increase free traffic for the future of your online business.