November 2023 Core and Review System Enhancements, Plus Course Discovery Innovations In November 2023, Google rolled out its fourth Core Update of the year, following its initial launch in March. This update was accompanied by another significant revision to the Review System, similar to what was seen in October. The primary focus of these updates is to refine the search experience. Key features include improved recognition of frequently visited websites, a multifaceted search filter for diverse viewpoints, and the introduction of “Notes,” an experimental feature from Google’s Search Labs.
Significantly, on November 15, 2023, Google announced an update that considerably boosts the online visibility of educational courses. By utilizing structured data, this update offers an enriched presentation of course details, such as price and duration, through a carousel display in Google Search results. This enhancement simplifies the process for users to locate and compare educational offerings, in line with Google’s ongoing efforts to enhance user experience. The update is especially noteworthy for its potential influence on how prospective students discover and evaluate educational opportunities.
October 2023: Dual Updates to Spam Detection and Core Algorithm Google’s October rollout featured two main updates: an enhancement to its spam detection capabilities and a significant change to its Core Algorithm. The spam update expands the system’s capacity to identify various languages and types of spam. Meanwhile, the Core Algorithm update influences search rankings and user experience, aiming to elevate search quality and decrease spammy content in search results.
Introduction of the Helpful Content System in September 2023 September 2023 saw the debut of Google’s Helpful Content System, a crucial update to its ranking algorithm. This system is designed to evaluate the relevance and value of web content more effectively. It marks a substantial shift in content strategy requirements, emphasizing the need for content that prioritizes user satisfaction and quality.
Broad Core Update of March 2023 Google initiated its first broad core update of the year on March 15, 2023, with completion 13 days later. This update was a continuation of Google’s commitment to promoting high-quality content. SEO analysts noted that the March update had more pronounced effects compared to the previous September update, with significant fluctuations in keyword rankings and SERP positions. This update warrants a close examination of analytics for any long-term content strategy adjustments.
February 2023 Product Reviews Update On February 21, 2023, Google announced an update to its product review system, expected to be fully implemented within two weeks. Building on its previous English-focused updates, this enhancement aimed to elevate the system’s utility on a global scale, promoting high-quality reviews in multiple languages including Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish, and English. This marked the first update to the Product Reviews system since September 2022 and its sixth iteration overall.
Google changes from 2022 and dates of significant SERP turbulence: December 2022
Google released the December 2022 Link Spam Update on December 14, 2022.
now uses SpamBrain for links can identify websites receiving unnatural links as well as websites referring to unnatural sites
Will render those links’ effects ineffective (as opposed to penalizing for them)
Rollout will take two weeks.
Google said that starting on December 6, 2022, subjects will appear in search results as filter bubbles.
30 November 2022 The December 2022 Helpful Content Update is already available and will roll out over the course of up to two weeks. There has been little impact reported as of December 14. However, with so much going on with Google’s search results at the moment, it can be challenging for websites to determine if they have been affected.
Google search results for US searches in English are now continuous scroll (no individual pages) on desktop as of
4 December 2022 The public might now access OpenAI’s ChatGPT this week. I’ve already used it numerous times to conduct searches for which I would often use Google. I anticipate a decline in site visitors overall.
Nov. 20, 2022
No update has been announced for November 15, 2022.
3 November 2022 Ranking changes are a topic of much online discussion. Numerous owners of specialty websites have seen some profits.
On November 1st, 2022, Google included a Lens search option from the desktop homepage. Sites that rely on picture search may be impacted by this.
Oct. 20, 2022
Google released the October 2022 spam upgrade on October 19–21, 2022. They provided a link to a document outlining SpamBrain, their AI spam filtering program. Spam Brain is adept at combating “behaviors that aim to narrowly escape breaching [their] quality requirements, but are still manipulative in nature,” according to the authors. One of the instances mentioned is being able to tell whether product reviews are actually hands-on evaluations or just updated product descriptions. Numerous sites were severely damaged by this upgrade. As of November 7, I believe that this modification was caused by SpamBrain being more adept at recognizing content that violates Google’s quality standards. This filter might be removed by disavowing. Read more here.
October 18, 2022 – There was no officially declared update, but several of the sites we watch saw enormous gains, and we have heard rumors of sites suffering significant losses. Some claim that Google’s index has far fewer pages now. It’s possible that Google changed the way it indexes information. Or perhaps Google’s helpful content classifier is at work here.
September 12, 2022 Released the September 2022 core update. The rollout could take 2 weeks to complete.
August 25, 2022:
Google’s helpful content update is live! It was preannounced last week. So far, the Semrush sensor is not reporting any significant SERP turbulence. We anticipate this will be a very large and impactful change in the SEO world.
May 2022 Core Update Releasing for Google Search
Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone. Today, we’re releasing our May 2022 core update. It will take about 1-2 weeks to fully roll out.