If you are looking for a technical SEO service, I can help you out! I will cover everything for you, from on-page, off-page optimization, website speed, and Penalty Removal. The world of technical SEO is constantly changing, and it can be challenging to keep up. Read more about my qulification below and how I can help you today.
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How can I help you?
Aaron Rains SEO Technical Consultant
15+ years experience in google organic search optimization,traffic recovery, website audits, and building E-A-T signals. Below is a few highlighted skills. LinkedIn or tweet me!
Skills And Experience
Implement search engine optimization that drives traffic and increases site ranking via search engines.
Research keywords, via analytics and Webmaster tools.
Knowledge of Google’s algorithms penguin, panda, and hummingbird.
Disavowing bad links.
Implementing a plan to increase natural links that boost rankings.
Schema.org markups
Knowledge of page layout, title tags, keywords, image tagging, length of descriptions and other HTML markups.
Working with CSS, HTML & 5, JavaScript and PHP
I have passed Credo's 28-point vetting system, including a personal phone call with their team. They are part of our elite network of digital marketing pros.
I have a 4.8 rating out of 5 as a Semrush agency partner Semrush
Technical SEO Consulting Services
User Experience
Using heat mapping, split-testing, and other UX enhancement procedures. I help you identify the important elements or core web vitals that are causing lower conversions and rankings.
Website Page Indexability
I can help correct your website indexability by correcting your website so that Google can crawl. Implementing internal linking, Best practice using JavaScript, understanding different ways to block duplicate pages using the Robots.txt, and rel canonical tag.
Metadata Diagnosis
My consulting experience will conduct in-depth analyses of your website’s metadata, implement schema markup, and formulate apparent tagging arrangements for increased SERP visibility.
E-E-A-T Website Strategy
Expertise, authoritativeness, and trustworthiness have become ranking factors that most website owners must have. I show you how to improve E-A-T signals by reviewing the content, authorship, and technical aspects of your website.
Google has stated that the YMYL criteria are stricter than those for other types of websites because it is Google's responsibility to make sure that the information provided on websites offering financial advice, medical advice, legal advice, news, information about public figures, and websites geared toward shopping or transactional activities is accurate, trustworthy, and reliable.
I go through all internal and external links that may be causing issues and hurting your website ranking. Common issues can be nofollow links, blocked links in the robots.txt file, broken links, and many other issues that can prevent Google access to your website.
Website Assessment
A website audit takes me seven business days to perform. During this process, I provide a handwritten strategy document. It covers competitor analysis, backlink profiles, on-page content, technical issues, and more. Learn more about this assessment.
Technical SEO Coaching
Whether you are a website owner or a newbie considering a career in technical SEO, I provide weekly meetings via skype, slack, or zoom. Each student is different based on their knowledge of SEO. Learn first hand from an expert.
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SEO Client's Testimonials
"I first started working with Aaron a number of years ago on a mutual client's website. We really turned that business around, and today they're ranking on page 1 for all of their target terms, with a much-improved look and user experience as well. Aaron did the vast majority of the work on this project--I just offered a little specific guidance here and there. Since then, I've worked with Aaron on a number of other projects as well, and been very impressed with his knowledge of SEO. In fact, when I get requests from potential clients whom I cannot take due to a conflict with an existing client, I send them to Aaron."
"I own PrintingCenterUSA and Aaron has helped us grown our online rankings over 8 years. He has guided us through link penalties, multiple site redesigns, and condensed our website. He is always informing us about Google algorithm updates helping us stay one step ahead of our competition. We rank 1 for Calendar Printing, Booklet Printing, and Catalog Printing.”
"I hired Aaron Rains to improve the ranking of my website after going through at least a dozen different SEO providers over 5+ years. My site had consistently ranked very poorly for years. In less than a year after Aaron took over the SEO, my website’s rankings significantly improved, with it ranking on the first page for many relevant keywords. I also saw a significant increase in traffic to the website, and for the first time in years my website actually started to generate business. I highly recommend Aarons Rains. "
"Aaron has been great to work with, as he is always coming to the table with new ideas. He has been assisting with our SEO for the last few years. Our company has seen consistent increases in Google key terms. This is huge for us being a company that solely sells online. I would recommend Aaron's services to others. ”
To ensure site optimization, add these checks to your routine:
Robots.txt blockage of important URLs
Noindex' marking of submitted URLs
Soft 404 recognition for submitted URLs
Verification of unauthorized request returns (401)
Not found page returns (404) checking
403 return codes
Other 4xx issue blockages of submitted URLs
Blockages despite being indexed due to robots.txt.
Task
Here are some ways to improve the structure of the text:
Check for duplicates without user-selected canonicals
Check for duplicates where Google chose a different canonical than the user
Check for a 404 error
Check for a soft 404 error
Check if your website was crawled but is not currently indexed
Check if your website has a manual action (Google penalty)
Manage your sitemaps using the Sitemaps report.
Task
To optimize page speed and ensure best practices are met, perform the following checks and address priorities:
Check for HTTPS failures
Check for mobile-friendly failures
Check for Core Web Vitals failures
Address priorities for First Contentful Paint
Address priorities for Largest Contentful Paint
Address priorities for First Input Delay
Address priorities for Cumulative Layout Shift
Task
Here are the steps to follow to diagnose any crawl issues.
Get Screaming Frog.
Check the site size. For sites that are extremely large, set up a virtual machine using AWS to crawl from the cloud.
Monitor the crawl progress, and if it can't finish, there may be a major crawl issue for Google.
Review any internal 3xx/4xx status codes. If these are due to site-wide template elements, fix these issues first.
Check for any instances of non-indexable URLs. Check key pages are indexable and properly canonicalised for these pages. Also, check for any URLs blocked by Robots.txt.
Task
To ensure optimal search engine performance, follow these steps:
Check if your site has a sitemap.xml file. If it doesn't, create one.
Crawl the sitemap.xml file, and confirm that it includes all key pages while removing any non-indexable ones (e.g., 3xx,
xx, canonicalized, noindex).
Verify if the site uses child sitemaps. If it does, group them into clear categories (e.g., Brands, Products, Categories, Blogs, etc.) and consider splitting large ones into each respective category's sitemap index file.
Sign up for Google Search Console and ensure that a property has been created and verified.
Submit your sitemap.xml to Search Console, which should be under 50mb.
Review “Disallow” commands. Are these blocking content that should be crawlable or have a large number of backlinks pointing to them?
Check that robots.txt file is blocking the crawl of URLs that shouldn’t be indexed
Check that robots.txt is NOT blocking the crawl of URLs that should be indexed
Link to the sitemap.xml is present in robots.txt
Task
To improve website indexing, follow these steps:
Turn off JavaScript in your browser and manually review key page types. Note which global content elements are dependent on JavaScript to load.
Compare the original source code to the DOM using the View Rendered Source extension.
Use Google's URL Inspector to render pages and ensure Googlebot can crawl and index these elements.
If unsure about content loading properly, use site:t content.
Identify issues with JavaScript and consider eliminating dependencies for key content that cannot be indexed.
Change JavaScript links to proper <a> tags.
Task
To ensure compatibility with mobile devices, follow these steps:
Use Google's Mobile-Friendly Testing Tool to verify mobile compatibility.
Test site responsiveness by resizing browser or specifically using Adaptive or Responsive layout design.
Evaluate UX improvements by manually browsing the site on a mobile device. This may include reviewing internal search, product & category page design, and navigation.
Compare desktop and mobile versions of the site to ensure content, navigation, and usability are consistent. Use Merkle's Mobile-First Index Tool to simplify this process.
Verify any mobile URLs and ensure they have a rel=alternate tag that directs to the corresponding desktop URL.
Review best practices for a responsive layout and mobile-friendly navigation, as well as desktop-friendly navigation.
Ensure expanded mobile menu options remain visible/consistent and check that search, login/register, and contact options are easily accessible.
Verify that the "back to top" button is easily accessible.
