If you are looking for a technical SEO service, I can help you out! I will cover everything for you, from on-page and off-page optimization to linking building and Penalty Removal. The world of technical SEO is constantly changing, and it can be challenging to keep up.
User Experience
As search engines evolve to fit the consumer experience is a stronger organic ranking variable than ever. Using heat mapping, split-testing, and other UX enhancement procedures. I help you identify the important elements or core web vitals that are causing lower conversions and rankings.
Indexability
Is Your website crawlable by search engines? This permits your web pages to be found correctly in natural search results. Or, if there are pages that shouldn’t be indexed, like copy content, I can help correct your website indexability by correcting your website so that Google can crawl. Implementing internal linking, understanding different ways to block duplicate pages using the Robots.txt, and rel canonical tag. Best practice using JavaScript within your website so Google understands what elements are visible.
SiteMap XML
XML sitemaps offer additional context on how your website is structured and the way that page hierarchies link to one another.
Metadata Diagnosis
My consulting experience will conduct in-depth analyses of your website’s metadata, implement schema markup, and formulate apparent tagging arrangements for increased SERP visibility.
By fitting metadata to precious search phrases, your website conveys more clearly to hunt engines on the content, context, and objective behind your web pages.
Hyperlink Optimization
I go through all internal and external links that may be causing issues and hurting your website ranking. Common issues can be nofollow links, blocked links in the robots.txt file, broken links, and many other issues that can prevent Google access to your website.
Code Issues
I provide software development services in PHP, Drupal, Python, JavaScript/ jQuery, and other modern technologies.
Related Website SEO Issues
Task
To ensure site optimization, add these checks to your routine:
Robots.txt blockage of important URLs
Noindex' marking of submitted URLs
Soft 404 recognition for submitted URLs
Verification of unauthorized request returns (401)
Not found page returns (404) checking
403 return codes
Other 4xx issue blockages of submitted URLs
Blockages despite being indexed due to robots.txt.
Task
Here are some ways to improve the structure of the text:
Check for duplicates without user-selected canonicals
Check for duplicates where Google chose a different canonical than the user
Check for a 404 error
Check for a soft 404 error
Check if your website was crawled but is not currently indexed
Check if your website has a manual action (Google penalty)
Manage your sitemaps using the Sitemaps report.
Task
To optimize page speed and ensure best practices are met, perform the following checks and address priorities:
Check for HTTPS failures
Check for mobile-friendly failures
Check for Core Web Vitals failures
Address priorities for First Contentful Paint
Address priorities for Largest Contentful Paint
Address priorities for First Input Delay
Address priorities for Cumulative Layout Shift
Task
Here are the steps to follow to diagnose any crawl issues.
Get Screaming Frog.
Check the site size. For sites that are extremely large, set up a virtual machine using AWS to crawl from the cloud.
Monitor the crawl progress, and if it can't finish, there may be a major crawl issue for Google.
Review any internal 3xx/4xx status codes. If these are due to site-wide template elements, fix these issues first.
Check for any instances of non-indexable URLs. Check key pages are indexable and properly canonicalised for these pages. Also, check for any URLs blocked by Robots.txt.
Task
To ensure optimal search engine performance, follow these steps:
Check if your site has a sitemap.xml file. If it doesn't, create one.
Crawl the sitemap.xml file, and confirm that it includes all key pages while removing any non-indexable ones (e.g., 3xx,
xx, canonicalized, noindex).
Verify if the site uses child sitemaps. If it does, group them into clear categories (e.g., Brands, Products, Categories, Blogs, etc.) and consider splitting large ones into each respective category's sitemap index file.
Sign up for Google Search Console and ensure that a property has been created and verified.
Submit your sitemap.xml to Search Console, which should be under 50mb.
Review “Disallow” commands. Are these blocking content that should be crawlable or have a large number of backlinks pointing to them?
Check that robots.txt file is blocking the crawl of URLs that shouldn’t be indexed
Check that robots.txt is NOT blocking the crawl of URLs that should be indexed
Link to the sitemap.xml is present in robots.txt
Task
To improve website indexing, follow these steps:
Turn off JavaScript in your browser and manually review key page types. Note which global content elements are dependent on JavaScript to load.
Compare the original source code to the DOM using the View Rendered Source extension.
Use Google's URL Inspector to render pages and ensure Googlebot can crawl and index these elements.
If unsure about content loading properly, use site:t content.
Identify issues with JavaScript and consider eliminating dependencies for key content that cannot be indexed.
Change JavaScript links to proper <a> tags.
Task
To ensure compatibility with mobile devices, follow these steps:
Use Google's Mobile-Friendly Testing Tool to verify mobile compatibility.
Test site responsiveness by resizing browser or specifically using Adaptive or Responsive layout design.
Evaluate UX improvements by manually browsing the site on a mobile device. This may include reviewing internal search, product & category page design, and navigation.
Compare desktop and mobile versions of the site to ensure content, navigation, and usability are consistent. Use Merkle's Mobile-First Index Tool to simplify this process.
Verify any mobile URLs and ensure they have a rel=alternate tag that directs to the corresponding desktop URL.
Review best practices for a responsive layout and mobile-friendly navigation, as well as desktop-friendly navigation.
Ensure expanded mobile menu options remain visible/consistent and check that search, login/register, and contact options are easily accessible.
Verify that the "back to top" button is easily accessible.
Website Migrations Migrating your site without proper planning or care could negatively affect the overall performance of your website. Therefore, you should make sure that you consider your goals and how the migration may impact them before relocating. Also, be aware of any potential issues when migrating your site.
Web Architecture Your structure is essential for search engines, as well as the experenice visitors, to have when visiting your website.
Algorithm Google Penalty Removal I will quickly identify backlink and Panda problems caused by manual settings or issues. Penalties are removed as soon as possible.
Duplicate Content Search engines hate duplicates and near-duplicates. Unfortunately, this problem plagues many websites. They may try to fix the situation by using software or other techniques, but they still have duplicate content issues.
Server Audit I will check if you need a new server or if your site is hosted on another domain name's subdomain (subdirectory). I will also make sure that search engines don't block your site.
Frequently Ask Questions
What is a technical SEO audit? A technical SEO audit is a compressive written document that identifies website issues, indexing pages, speed optimization, core web vitals, code quality, and other vital factors.
Technical SEO and on-page SEO? Technical SEO is any work towards helping you improve off-page SEO. Off-page includes URL structures, ALT tags, and custom error pages. You need on-page SEO to ensure quality content, but technical SEO helps ensure those things.
What are technical SEO issues? Technical SEO issues can cover a whole range of problems. Examples include URL errors, HTTPS security, slow page speed, and lack of site maps. I can solve these issues to improve search traffic to your website.