Follow these 35 steps to properly optimize your Google My Business listing. I cover getting started, content strategy, including video, utilizing AI, and bonus tips to rank higher.
| Fill in all fields on your Google Business Profile Regularly update services and products | Optimizing Google Business Profiles |
|---|---|
| Add photos and videos to your profile Respond promptly to reviews | |
| Use keywords in your business name for ranking benefits | |
| Consider getting a DBA | |
| for using a different name on Google Business Profile | |
| Limit time spent on fighting spam and suggesting name changes | |
| Consider the potential for decreased visibility of local packs in search results Monitor the increasing frequency of two-pack results on mobile | |
| Local Service Ads can steal traffic from the local pack, so participate in them Focus on creating high-quality backlinks from authoritative websites | |
| Don't spend too much time on citations | |
| Focus on the basics and industry-specific ones | |
| Audit and clean up your citations if you have a branding issue or Google keeps changing your information | |
| Encourage customers to leave reviews | |
| Content Strategy | Content Strategy |
| Publish unique and comprehensive content | |
| The content should be long enough to answer all potential | |
| customer questions | |
| Break up the wall of words with images, headings, graphics, | |
| and bullet points | |
| Add cost information to assist customer decision-making | |
| Be transparent with pricing information: This helps build trust with potential customers and improve conversion rates | |
| Prune duplicate content: it can cannibalize ranking efforts Video Marketing | |
| Embrace video | Video Marketing |
| Launch a YouTube channel & consider other platforms like TikTok | |
| Create engaging video content tailored to your target audience | |
| For small businesses, consider self-made videos or faceless channels | |
| For larger brands, evaluate sustainability of different video strategies | |
| Document and share your work through social media snippets | |
| Utilizing AI | Utilizing AI |
| Investigate Google's Search Generative Experience (SGE) and its impact Test SGE rankings on mobile versus desktop | |
| AI tools can be helpful for content creation and other tasks, but they should be used responsibly and ethically | |
| Authenticity will become increasingly important in local SEO | |
| as AI becomes more prevalent | |
| BONUS TIPS | BONUS TIPS |
| Network with other local businesses, build relationships, & get referrals Share expertise freely to establish authority and trust | |
| Subscribe to the Sterling Sky YouTube channel for future webinars | |
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