SEO Audit Consultant

An SEO website audit is one of the best ways to solve all of your SEO and marketing problems at once. 

Website audits allow you to improve your rankings, boost your number of site visitors, fix SEO errors harming your site and increase leads. More importantly, however, SEO website audits help you increase sales and revenue for your website.

If your website is not performing as well as it should be or as well as you would like it to. The quickest and most effective method to figure out why is to have a full SEO audit performed. 

My SEO auditing services are completely open and honest, and they examine the technical SEO, on-page SEO, and off-page SEO of your website. 

What is an SEO audit? 

An SEO website audit, or Search Engine Optimization audit, is a review of a website that "grades" the site based on its potential to appear in the pages of search engine results (SERPs). 

This method involves carrying out a variety of analyses and reports, the purpose of which is to identify any problems that may need fixing or improving in order to increase SEO performance.

SEO Audits are necessary for all websites, not just the ones that appear to be poorly built. The fact that your website appears to be neat and well-built doesn't change the fact that first impressions can be false. 

A full internal dimension lies beneath the surface of a website, which humans are unable to see. This is the back end of the website which is crawled and read by Google. All of your hard work could be for naught if Google is unable to properly index and read the back end of your website.

Benefits of a Website SEO Audit 

Here are some of the reasons why you should engage in an SEO audit.

SEO audit benefits include: 

1. Improve website performance

The topic of website efficiency and speed frequently comes up in client inquiries about website development and SEO. An SEO audit can provide you with critical information regarding technical issues with your website. You will find out if:

When traffic increases, a poorly optimized website or database code may cause a heavy load. Modifying such code is one possible option. We'll show you how to make changes that will improve the performance of your site.

2. Optimize your content with an SEO audit

It is possible that, despite your best efforts, you are not utilizing your website's full potential. 

Each industry has its own set of services, goods, queries, and key phrases associated with them. It's crucial to choose one or more important keywords for each of your web pages. The more original and accurate they are in describing your industry, the better. 

Types of key phrases:

General phrases define your domain or services more initially but have a large number of searches. However, it is vital to assess whether or not their positioning on them is reasonable, as attaining a higher position for famous terms will be tough given the heavy competition. 

Long-tail keywords are more complex because they comprise more than two words. They will assist you in capturing the attention of users through extremely particular queries.

A comprehensive SEO audit is essential for optimizing your website content. During the audit, an expert SEO consultant will show you the keywords with the best value for your business and advise you on which texts to include them in. You will also be given guidance on how to format your articles, for example:

3. Increase your website users' satisfaction

The implementation of SEO principles will make your website more appealing to potential customers and boost their ease of use. 

It's difficult enough to persuade anyone to utilize platforms that don't work properly. Potential customers will become disillusioned fast if your website frequently shows error information or takes a long time to load material and visuals. 

By reducing errors, you can reduce the likelihood of visitors abandoning your website soon. Users are more likely to spend more time on a smoothly-operating website. Google examines user session length and website behavior. The longer time spent on a website indicates that the information is valuable and interesting, which influences the website's position in a browser.

Internet consumers also value useful industry-related publications. You may increase information reception by using suitable headings, calculations, and highlights, while internal linking will boost page navigation. 

This means you benefit twice: first, your chances of re-purchasing increase, and second, your company's reputation improves. Transparent and visually appealing content may also increase website users' willingness to surf the website, extending session time and positively influencing website positioning.

4. Improved ranking on Search Engine Results 

Following an SEO audit, you should expect to receive not only information about what is wrong with your website but also suggestions for change. Some organizations that conduct such studies also provide improvement implementation. You can do it yourself or collaborate with an outside team of professionals. If you take the time to optimize your site and implement the suggestions given, you just might find yourself on the first page of Google's search results.

5. Increase your website traffic with SEO audits

You should see an increase in traffic after making improvements to the website. This is primarily due to the increased visibility of your website in search engines. Increasing traffic frequently leads to increased conversion, which leads to an increase in sales and profitability.

When is an SEO audit necessary? 

Ideally, you should perform a website audit periodically - once a month, once a quarter, or once a year, depending on your traffic growth, competition, Google algorithm changes, etc. 

The more current your assessments are, the better you will be able to stick to your strategy and fulfill your objectives. 

It is a good idea to run an SEO audit if:

Types of Website SEO Audits:

1. Technical SEO:

In order to save you time and money from promoting a website that is working against you, we'll dig deep to identify any unresolved technical issues.

2. On-Page SEO Audit:

To make sure you're maximizing your site's visibility and search ranks, we'll examine your On-Page SEO performance and check how your site uses its keywords and point out areas that need improvement.

3. Keyword Research and Competitor Analysis:

In order to drive the most appropriate traffic to your website, we will identify the most profitable local, industry, and specialized terms—some of which you might not even be aware of. We will spy on your rivals and discover opportunities for you to take advantage of so that you stay one step ahead of your competition.

4. Off-Page & Back Link Audit:

We'll check your domain's authority and backlink profile for spam links, and we'll also detail the most important tactics for gaining more relevant, high-quality links that will improve your search engine rankings.

A Website Audit from Aaron Rains SEO can include:

1. Analyze Organic Traffic

We first focus on analyzing organic search traffic in any audit or analysis. This has two benefits: Identify traffic patterns that indicate a search engine algorithm filter or penalty and which parts of your website perform best and worst. Understanding both is key to a successful SEO plan.

2. Google Indexing

Aaron reviews how Google indexes your web pages based on the domain's information architecture. This includes an assessment of Internal linking, URL structure, webpage navigation, page segmentation, robots, XML, HTML sitemaps, etc.

3. Schema Markup Analysis

SEO audits entail checking HTML, CSS, and JavaScript for best practices. Aaron manually checks every page for Schema integration, accessibility, page load times, content accessibility, varied metadata, and any other SEO-related front-end UI element.

4. Content Analysis

We review domain material in three ways in the content analysis section. First, we will check attractive inbound signals and user-focused website content. Second, we will ensure your Content aligns with user intent and is relevant for their search queries. Finally, we will run an E-A-T checklist on your content to ensure it matches Google’s quality standards. 

This section complements content marketing to ensure technical SEO and content marketing function effectively together.

This section evaluates the website's content and performance, things like:

5. Backlink Assessment

Having a good backlink profile is key to succeeding in SEO. Aaron's backlink analysis has 3 purposes. Analyze current backlink profile, highlight strengths and weaknesses, and discover potential linking opportunities. 

6. UX Analysis

Websites with better user experiences generate more inbound signals that affect search rankings and traffic. Inbound links, page visits, and bounce rates can all be enhanced with UX. With Aaron's usability studies, he aims to improve SEO performance and conversion rate of your site.

7. SEO Road Map

Any digital marketing campaign needs a clear, actionable SEO plan. We can build aggressive SEO methods that reduce risk, enhance ROI, and complement existing digital marketing campaigns.

Fixing problems and following best practices is merely the beginning. A concrete approach that focuses on your business goals is important for long-term search engine growth. We provide a strategy section in every audit with ideas for long-term growth and how to hit your KPIs.

8. Conversion Rate Analysis 

A conversion rate evaluation identifies opportunities and flaws on your website and landing pages for lead generation and conversion.

How to get started with an SEO Website Audit

If your website is where you hoped it would be, but you're not seeing the results, organic traffic, or clients you anticipated, you should conduct an SEO audit. 

A website audit is an initial stage in enhancing your website, as it identifies flaws and analyzes not just your website but also those of your competitors.

Where Google sees issues with your website, we see the potential for growth.

There are numerous reasons why Google ranks your website poorly. If your website struggles to rank, this just means there are countless opportunities for you to capitalize on improvement. Because of this, our audits include a plan for long-term business growth in addition to highlighting any issues harming your site.

The list of problems with your website is exhaustive, but your time and budget is not.

It is aggravating when search engine ranks remain unchanged, especially after you've spent countless hours and your hard-earned money without seeing results. 

Our audits discover any on-site, off-site, or technical concerns so that you don't waste another dime – or second – advertising a website that is holding you back.

An SEO consultant will help you conduct a personalized audit and provide you with a comprehensive report outlining all of the essential aspects of your website and SEO. Based on the results of your website audit, you can then collaborate with your consultant to develop a specific strategy that will ensure you reach your goals and maximize your investment in an online strategy. 

Contact us if you would like to take your SEO performance to the next level! Book a FREE 15-minute SEO consultation today!