Written by Aaron Rains March 19th 2024

Below is a glance at how to avoid creating search engine-first content on your website, which can hinder your trust score with Google. If you read your content on your current website and answer yes to some or all of the questions, below is a warning sign that you should reevaluate how you create content.

How do I write Google helpful content? Avoid These Mistakes. 

  1. Is the content primarily made to attract visits from search engines?
  2. Are you producing lots of content on different topics in hopes that some might perform well in search results?
  3. Are you using extensive automation to produce content on many topics?
  4. Do you mainly summarize what others say without adding much value?
  5. Are you writing about things simply because they seem trending, not because you’d write about them otherwise for your existing audience?
  6. Does your content leave readers feeling like they need to search again to get better information from other sources?
  7. Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count?
  8. Did you decide to enter a niche topic area without real expertise, mainly because you thought you’d get search traffic?
  9. Does your content promise to answer a question that has no answer?

If you answered yes to more than a few of the questions above, you should consider reworking your content strategy. Remember that content should be helpful and provide expertise. Feel free to download your free copy of the E-E-A-T checklist to help you analyze your website exercises.