Technical SEO Consultant

Here are some ways to improve the structure of the text:

1. Check for duplicates without user-selected canonicals
2. Check for duplicates where Google chose a different canonical than the user
3. Check for a 404 error
4. Check for a soft 404 error
5. Check if your website was crawled but is not currently indexed
6. Check if your website has a manual action (Google penalty)
7. Manage your sitemaps using the Sitemaps report.

To optimize page speed and ensure best practices are met, perform the following checks and address priorities:

1. Check for HTTPS failures
2. Check for mobile-friendly failures
3. Check for Core Web Vitals failures
4. Address priorities for First Contentful Paint
5. Address priorities for Largest Contentful Paint
6. Address priorities for First Input Delay
7. Address priorities for Cumulative Layout Shift

Here are the steps to follow to diagnose any crawl issues.

1. Get Screaming Frog.
2. Check the site size. For sites that are extremely large, set up a virtual machine using AWS to crawl from the cloud.
3. Monitor the crawl progress, and if it can’t finish, there may be a major crawl issue for Google.
4. Review any internal 3xx/4xx status codes. If these are due to site-wide template elements, fix these issues first.
5. Check for any instances of non-indexable URLs. Check key pages are indexable and properly canonicalised for these pages. Also, check for any URLs blocked by Robots.txt.

To ensure optimal search engine performance, follow these steps:

1. Check if your site has a sitemap.xml file. If it doesn’t, create one.
2. Crawl the sitemap.xml file, and confirm that it includes all key pages while removing any non-indexable ones (e.g., 3xx,
3. xx, canonicalized, noindex).
4. Verify if the site uses child sitemaps. If it does, group them into clear categories (e.g., Brands, Products, Categories, Blogs, etc.) and consider splitting large ones into each respective category’s sitemap index file.
5. Sign up for Google Search Console and ensure that a property has been created and verified.
6. Submit your sitemap.xml to Search Console, which should be under 50mb.

1. Check to see if the site is generating a robots.txt file. Example https://rainsaaronseo.com/robots.txt
2. Review “Disallow” commands. Are these blocking content that should be crawlable or have a large number of backlinks pointing to them?
3. Check that robots.txt file is blocking the crawl of URLs that shouldn’t be indexed
4. Check that robots.txt is NOT blocking the crawl of URLs that should be indexed
5. Link to the sitemap.xml is present in robots.txt

To improve website indexing, follow these steps:

1. Turn off JavaScript in your browser and manually review key page types. Note which global content elements are dependent on JavaScript to load.
2. Compare the original source code to the DOM using the View Rendered Source extension.
3. Use Google’s URL Inspector to render pages and ensure Googlebot can crawl and index these elements.
4. If unsure about content loading properly, use site:t content.
5. Identify issues with JavaScript and consider eliminating dependencies for key content that cannot be indexed.

To ensure compatibility with mobile devices, follow these steps:

1. Use Google’s Mobile-Friendly Testing Tool to verify mobile compatibility.
2. Test site responsiveness by resizing browser or specifically using Adaptive or Responsive layout design.
3. Evaluate UX improvements by manually browsing the site on a mobile device. This may include reviewing internal search, product & category page design, and navigation.
4. Compare desktop and mobile versions of the site to ensure content, navigation, and usability are consistent. Use Merkle’s Mobile-First Index Tool to simplify this process.
5. Verify any mobile URLs and ensure they have a rel=alternate tag that directs to the corresponding desktop URL.
6. Review best practices for a responsive layout and mobile-friendly navigation, as well as desktop-friendly navigation.
7. Ensure expanded mobile menu options remain visible/consistent and check that search, login/register, and contact options are easily accessible.
8. Verify that the “back to top” button is easily accessible.