Written by Aaron Rains January 25th 2024

In this video, I will share my strategy for developing SEO-friendly content for a website, specifically targeting the keyword “booklet printing.” I outline a detailed approach for creating content that aligns with Google’s evolving criteria for ranking pages, emphasizing user engagement and experience based on your customer’s journey.

Here’s a structured summary of the key points discussed in the video:

  1. Google’s Approach to Content and Keywords: The video begins by highlighting Google’s shift in focus from mere keywords to user experience and personas. The speaker underscores the importance of creating content that resonates with users rather than just focusing on keywords.
  2. Understanding User Personas: The strategy involves identifying different user roles such as small business owners, educators, event planners, customers with rush orders, and those with complex orders. The speaker suggests breaking these personas down based on their task triggers, goals, knowledge, and expectations. For example, a small business owner might need to create or update marketing material.
  3. Visitor Roles and their Research Process: The speaker categorizes visitors into three roles: researchers, comparers, and those ready to act. Each role is analyzed based on their specific needs. For instance, a small business owner in the research phase might seek educational content on how to print a booklet online.

Click Here For The  SEO Friendly Content Customer Outline

  1. Content Development Strategy:
    • Base Knowledge and Expectations: The content strategy involves understanding the base knowledge and expectations of each persona.
    • Page Type and Goals: The goals of the webpage and the user tasks are identified, leading to questions like turnaround time and cost for booklet printing.
    • Outline and Content Elements: The speaker emphasizes creating an outline with compelling headlines and sublines. The content should focus on high-quality book printing, with less emphasis on keywords and more on what users are looking for.
    • Visual and Informational Elements: Including hero images that feature products, clear pricing information, various styles and options for book printing, and customer testimonials.
  2. Goal of the Strategy: The ultimate goal of this approach is to enhance the user experience on the website. This aligns with Google’s criteria, thereby improving the website’s ranking.
  3. Offer to Provide More Information: The speaker concludes by offering additional information to those interested, underscoring the importance of content in improving user experience and search engine rankings.

If have any questions regarding how to break out your customer journey or page content feel free to learn more about me and my consulting services.