The Secrets to Writing a High Traffic SEO Article.
Why How you Should Write One
Written by Aaron Rain Jan 26 2023
You've published an untold number of blogs for your website, put in hours upon hours of work to write the perfect content, and even spent time honing your copywriting skill. . . Yet no one is visiting your site.
Why isn’t it working?
It can be frustrating to feel like all your work is going to waste. You put out all of your expertise, but no one is there to read it.
I’m here to help. This article will teach you about the piece of the content writing puzzle that you are missing - Search Engine Optimization (SEO).
With the correct SEO techniques, your content will be poised to compete, and outrank, the plethora of other articles about the same topic inside Google’s algorithm.
In this blog, I am going to teach you exactly what a high-quality SEO article is, why you need to be writing them for your website, and a step-by-step method to doing so.
What is an SEO Article
An SEO article is a type of web content that is specifically optimized to rank well in search engines like Google.
This means that the article is written with both the audience and the search engine in mind, and includes specific elements that help it to be considered relevant and authoritative for a particular topic
Think of it like planting a garden in your backyard. Writing a regular article - or an unoptimized article - is like planting a seed in a field and praying that it grows.
An SEO article, on the other hand, is like planting that same seed in a field but also adding the right amount of fertilizer and making sure it gets enough sunlight and water. It's much more likely to grow and flourish, and provide you with an abundance of produce.
Similarly, a regular article may have great content, but without optimization for search engines, it will not be easily found by your potential readers.
An SEO article, on the other hand, is optimized to make it more visible to search engines and, therefore, more likely to be found by your target audience.
Why You Should Write an SEO Article For Your Website or Blog
In this section you will find five key reasons to why you should write an SEO article and learn how expertly crafted content can impact your business.
1. To Show Up On Page 1
Firstly, web content is what search engines like Google are built to index and display in their search results. By crafting high-quality, optimized articles, you increase the chances that your website will be considered relevant for a particular search query and show up on the first page of the search results.
2. To Help Google Understand What Your Website Is About
Google's algorithm is getting smarter all the time, but it still needs help understanding the content on your website. An SEO article is optimized to ensure Google’s crawlers can read it and better understand the topic and context of the article. This increases the chances that it will be considered relevant for a particular search query.
3. Increase Your Revenue
Being found for a search query can have a significant impact on your revenue. Organic search is responsible for a huge percentage of website traffic and revenue. By creating optimized articles, you increase the potential revenue that your website will generate.
4. Establish Expertise and Authority
Another benefit of writing an SEO article is that you can establish your expertise and authority on a particular topic. Google places more value on websites with high expertise and authority, and a well-written SEO article is one of the key ways to demonstrate this.
5. Beat Your Competitors
Finally, by creating search-optimized articles, you can beat your competition in the search results. By researching the top-ranked content on a particular topic, you can create an article that meets or exceeds the best content in your niche. This will help you increase your market share, and become the go-to brand in your industry.
How to Write The Perfect SEO Article
Before you start writing, you need to determine the specifications of your article. This includes things like word count, target audience, and the main topic you want to cover. Once you have done this, follow the steps below:
Step 1: Research keywords
Before you start writing, you should research the keywords and phrases that you want to target. There are a number of tools available that can help you optimize your content for search engines. Use tools like Ahrefs, SEMrush, or Google Keyword Planner to identify the most popular search queries related to your topic.
Step 2: Create expertly written content
Once you have your specs in place, it's time to start writing. Make sure your content is high-quality, well-researched, and written in a way that is easy for your target audience to understand. Remember, Google values high-quality content that is useful to the user.
Step 3: Identify and analyze the competition:
Once you have your keywords, you should research the top-ranking content for those keywords. Analyze the content and see what they are doing right, and what you can do better.
Step 4: Optimize the content in your SEO article:
Once your content is written, you should go back and optimize it for search engines. This includes things like including keywords in the title, headings, and body of your article, optimizing your images, videos, and other multimedia, and including meta tags, header tags, and internal linking. Before publishing, review your content to make sure it is high-quality and free of errors.
Step 5: Track the Content’s Performance:
Once your content is live, you should track its performance using tools like Google Analytics. This will help you see how well your article is performing in search results, and what you can do to improve it.
Tips To Help You Optimize Your Article For Search Engines
Writing an SEO article takes time, effort, and research. But with the right approach, you can create high-quality content that helps your website rank well in search results and drive more traffic to your site. But this section will provide you with actionable tips to optimize your article correctly.
Use Keywords In The Title And Sub-Headings:
One of the most important things you can do to optimize an article is to include relevant keywords in the title and headings. For example, if your article is about "how to train for a marathon," you would want to include the keywords "marathon" and "train for a marathon" in the title and subheadings.
Use Keywords Throughout the Body:
In addition to including keywords in the title and headings, you should also use them throughout the body of the article. However, it's important to use them in a natural way and not stuff them unnaturally. A good rule of thumb is to use the keyword 3-5 times in the article’s body.
Optimize Images and Videos:
Search engines can't see images or videos, so it's important to optimize them with descriptive file names and alt tags. For example, if you have an image of a person running, the file name should be something like "person-running.jpg" and the alt tag should be "A person training for a marathon."
Use Internal Linking:
Internal linking is the process of linking to other pages on your website within your article, which helps Google understand the structure of your website. Another benefit of internal linking is that you can keep visitors on your site longer. For example, if you have an article about marathon training and another article about race day tips, you could link to the race day tips article within the marathon training article.
Use Meta Tags:
Meta tags are tags that provide information about the content of a webpage. They are used by search engines to understand the content of your article. The most important ones are the SEO Title tag and the Meta Description tag. Make sure to include your keywords in them and make them short and descriptive.
Use Header Tags:
Header tags (H1, H2, H3, etc.) help to organize the content on a webpage and make it easier for search engines to understand. You should use header tags to create a hierarchical structure for your content, with the main topic as the H1 tag and subtopics as the H2 and H3 tags.
Optimize for Readability:
Search engines also consider the readability of the content. Use short paragraphs, bullet points, and headings to make your article easy to read.
Optimize for Mobile:
Make sure your article is optimized for mobile devices. Google has stated that Mobile is going to be a huge part of their ranking factors moving forward. Google has a "Mobile-first index" which means that they will primarily use the mobile version of a web page's content to rank pages from that site.
By following these tips, you can optimize your article to rank well in search results and drive more traffic to your website. It's important to remember, however, that search engine optimization is an ongoing process, and you should continually monitor your article's performance and make changes as needed.
Final Thoughts on Writing a Perfect SEO Article
In conclusion, SEO is crucial for driving traffic to your website and increasing your visibility in search results.
By following the practical advice and examples outlined in this article, you can optimize your articles for search engines and give them the best chance of ranking well.
This includes using keywords in the title and headings, optimizing images and videos, using internal linking, meta tags, and header tags, and optimizing for readability and mobile devices.
It's important to remember that SEO is an ongoing process and to continually monitor your article's performance and make changes as needed.
I specialize in helping businesses optimize their articles correctly and helping them create awesome SEO articles. If you need assistance in writing SEO content, or optimizing old content, book a free consultation with me today!